August marks women’s month in South Africa. People Opposing Women Abuse (Powa) have commissioned an advert which highlights the plight of women in abusive relationships. The concept of the video was to make enough noise in a quiet neighbourhood and the results were chilling. Neighbours complained about the noise of someone playing drums but didn’t when screams of a woman were played. We spoke to Powa Director Nonhlanhla Mokwena about the advert.