We’re getting very excited about Rihanna’s collaboration with UK highstreet label River Island and so is she, “I’ve wanted to design my own fashion line for a very long time” says the 24-year-old pop princess.

The black and white video sees Rihanna adjusting looks on fit-models, and eyeing up mood boards and color palettes. “Every time I saw something on a rack there was always something I wanted to do to change it” said the Barbadian, who has produced a new line of clothes for women and girls with “young, sassy personalities”.

Set to launch at the upcoming London Fashion Week, Rihanna also notes that “the British high street has the most fashionable kids.”